Not every idea starts with a brief.
These are independent concepts, not completed work or commissions from the brands shown.
A little closer.
Get into the details.
A soundproof room. One chair, one table and one bag of Doritos. Participants enter alone and try to create the loudest crunch. Real-time decibel tracking, live leaderboards and city rankings turn a single bite into a record to beat.
The idea starts with something unmistakably Doritos: its sound. We imagined turning that familiar brand asset into a competition people would want to join, watch and share.
This design study for Vodafone and Koç Ailem proposes an outdoor welcome and information space. Screens, a service counter and seating gather around a single structure.
The layout gives visitors a place to discover Koç Ailem benefits through a conversation with staff. The work shown here is a design proposal.
This visual proposal for Erikli places a visitor inside a giant snow globe in the city. An adjacent digital display pairs the participant’s image with a message addressed to them by name.
The snow globe and personal message give the idea of coolness a physical setting. This concept visual explores how that encounter could look in a public space.
This coffee-service design study explores an open counter that brings visitors and the barista together. Equipment, a menu and the serving surface share one compact structure.
The visual study considers how a small space could offer a warm, direct welcome. The image presents a design proposal rather than a completed installation.
This 3D stand study for Armağan brings separate play areas beneath an open structure. A bold red frame, character graphics and low dividers define the space.
Welcome counters and play zones are considered together as parts of the visitor’s journey. The render presents the proposed spatial layout as a design study.
AFTERLIFE imagines a new role in the city for Volvo’s crash-test vehicles. Crushed doors, safety cages and body panels become physical barriers separating cycle lanes from traffic.
The cars that once tested safety would continue to provide it. An independent idea that takes Volvo’s association with safety beyond the life of the car itself.
REPAIR CITY proposes small, colourful LEGO interventions in damaged corners of the city: a cracked wall, a broken step, a damaged bench. Each becomes an unexpected discovery on an everyday walk.
The idea explores the restorative side of play. We imagined bringing LEGO’s creativity into city life through small encounters people would choose to stop for.
MOANA EXPERIENCE imagines the film as a real-world adventure. Visitors move through a tropical island, follow the ocean and become part of the quest to restore the Heart of Te Fiti.
The starting point was to turn a world seen on screen into an experience people could explore for themselves. Visitors take the leading role in the story.
The Lost Childhood Office is an experience-led concept inviting adults to rediscover memories they thought they had left behind. An office, a wall of memories and encounters scattered across the city form one connected story.
We started with the feeling a toy can preserve. The idea brings people back to that shared feeling years later, through a story that unfolds across the city.
Imagine a public square where each footstep leaves a temporary white mark. Nobody is told what to draw. People simply walk, and hour by hour a shape emerges on the shared surface.
LEAVE YOUR FOOTPRINT makes participation the idea itself. In this concept for adidas, everyday movement completes the image and turns the square into a canvas made by its visitors.
When the giant thermometer in the square reaches 40°C, the countdown begins. For sixty seconds, ice-cold Coca-Cola is free for everyone. THE COLDEST MINUTE imagines a brief moment of relief shared by the city.
The role of the installation is to answer an immediate need. A digital display tracking the heat becomes a meeting point that offers the coolness people need in that moment.